Global superstar and Mavin Global/Jonzing World artist Rema unveiled a blockbuster music video for newly released single “Benin Boys” featuring rising Nigerian artist Shalipoppi. The song is a tribute to Benin City, from which they both hail while the video is packed with symbolism and touchstones of Benin culture.
Directed by Director K, the video follows Rema and Shalipoppi around Benin City showcasing the pair’s home city and its various landmarks including Rema’s old school. It depicts the historical sites of the old kingdom and artefacts like Benin Bronzes and cameo of bats which are a fixture in the city’s sky. The video also pays homage to Benin’s culture whereby young men shave their heads when a new prince ascends the throne to take over the kingdom. Steeped in symbolism and rich visuals, the music video sets the tone for what fans can expect in this new era for HIM.
Produced by Yo X, the layered and energetic production of “Benin Boys” mirrors the infectious personalities of both Rema and Shallipopi. It provides an unobstructed runway for the pair to trade verses and masterful lyricism touching on the pride of their city like “You touch a Benin boy, you touch the full nation.” A track that begs repeating, “Benin Boys” is a colourful and surefire hit from the Afrobeat luminaries.
Rema's musical odyssey has propelled him and Afrobeats to global prominence, transcending borders and captivating audiences worldwide. With critically acclaimed projects, awards, chart topping singles and sold-out tours internationally, Mavin Global/Jonzing World artist Rema is on his unassailable ascent to worldwide superstardom. His stellar self-titled debut in 2019 will be remembered for defining a new era in African pop and his follow up effort Rave and Roses Ultra is the highest streamed project by an African artist.
Just in the past year, the 24 year old artist joined the illustrious Billions club (having amassed over seventy billion streams overall), earned a Billboard Hot 100 number 1 hit in “Calm Down” featuring Selena Gomez and rounded out the year with a sold out stadium show at The O2 in London UK performing to over 20,000 fans. He’s claimed many “firsts” in his illustrious career including a Guinness World Record (for the first No. 1 hit on MENA charts) and being the highest charting African artist in history on the Billboard Hot 100 and earn over one billion streams in the US — making Afrobeats history. From the outset, his mission has remained steadfast, never wavering in his relentless pursuit of excellence and with this new wave of music, Rema is set to ascend the throne while putting his city on.
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